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Serve.com Overview
out of 100 (Desktop) and 57 out of 100 (Mobile)
Security:
- SSL certificate issued by GlobalSign nv-sa
- Hosted by Incapsula Inc, a US hosting company that provides website security and protection against DDoS attacks.
- No major security vulnerabilities were found.
Upon visiting serve.com, visitors will immediately notice the website's clean and modern design. The site's primary goal is to market and sell American Express Serve's prepaid debit account. Detailed information about the account, features, fees, and benefits can be found on the homepage. The site's primary navigation menu is located at the top of the page, with links to the account's features, fees & limits, benefits, card options, and more. Below this, there are two CTA buttons designed to allow visitors to apply for the card or activate the card they already have.
In addition to the site's primary navigation menu, visitors can find more information about the account by scrolling down the page. This section includes visually appealing graphics and clear, concise explanations about how users can access American Express Serve's various features. There are also links to download the mobile app, view answers to frequently asked questions, and contact customer support.
The site's footer contains useful information as well, including links to the site's terms and conditions, privacy policy, cookie policy, and agreements. There are also links to the site's various social media pages, a search bar, and a newsletter signup form.
Serve.com is family-friendly, as the site does not contain any explicit content or language that would be inappropriate for children.
PageSpeed Insights scores for this website are poor, with a speed score of 37 out of 100 for desktop and 57 out of 100 for mobile devices. This is due to the site's large resource sizes, render-blocking resources, and unoptimized images. To improve these scores, the site could opt for a more minimalistic design, compress images, and minimize the use of JavaScript and CSS files.
Overall, serve.com appears to be a user-friendly and secure website that provides ample information about American Express Serve's prepaid debit account. The site's modern design and clear navigation make it easy for users to find what they are looking for, and the footer provides additional information and resources that users may find helpful.
Serve.com Rank Summary
Audience Geography. Where are serve.com visitors located?
| Country | Visitors |
|---|---|
 United States US | 97.1% |
| Other | 2.9% |
| Country | Pageviews |
|---|---|
| United States US | 98.2% |
| Other | 1.8% |
| Country | Rank |
|---|---|
| United States US | 12143 |
Where do visitors go on serve.com?
| Subdomain | Pageviews |
|---|---|
| secure.serve.com | 80.07% |
| serve.com | 19.49% |
| other | 0.44% |
| Subdomain | Pageviews per User |
|---|---|
| secure.serve.com | 4.2 |
| serve.com | 1.4 |
| Subdomain | Reach |
|---|---|
| secure.serve.com | 89.86% |
| serve.com | 64.06% |
How popular is serve.com?
| Period | Global Rank | Global Rank Delta |
|---|---|---|
| past 3 months | 62534 | 6981 |
| past month | 60989 | -2645 |
| past week | 74181 | -35293 |
| yesterday | 147746 | 79801 |
| Days | Pageviews Rank | Pageviews Rank Delta | Pageviews per Million | Pageviews per Million Delta | Pageviews per User | Pageviews per User Delta |
|---|---|---|---|---|---|---|
| 90 | 54540 | 4302 | 1 | -4.807% | 4.7 | 6% |
| 30 | 54215 | 1742 | 1 | 1% | 4.7 | -10.04% |
| 7 | 56131 | -55002 | 11 | 100% | 6 | 70% |
| 1 | 131888 | 67884 | 4 | -59.334% | 4 | -11.11% |
| Days | Reach Rank | Reach Rank Delta | Reach per Million | Reach per Million Delta |
|---|---|---|---|---|
| 90 | 72629 | 9302 | 10 | -10.44% |
| 30 | 71828 | -5253 | 11 | 10% |
| 7 | 94024 | -26000 | 92 | 30% |
| 1 | 165642 | 87280 | 5 | -54.245% |
Serve.com Website Safety
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton ConnectSafe evaluates serve.com for any unsafe and insecure content. The results are critical for families with young children.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
McAfee assesses serve.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze serve.com for mature or inappropriate content, only security checks are evaluated.
The WOT calculates reputation of the serve.com. This reputation system receives ratings from users and information from third-party sources, assesses the serve.com for safety features and confirms, whether serve.com is suitable for children.
| Domain | www.serve.com |
| Issuer Organization | Entrust, Inc. |
| Issuer | Entrust Certification Authority - L1M |
| Algorithm | RSA-SHA256 |
| Valid form | 07/19/2024 |
| Expiration | 08/16/2025 |
| Signed | Certificate is not self signed |
| Additional Domains |
www.serve.com www-prod.serve.com www-staging.serve.com serve.com |
Serve.com Rank History
Alexa Rank shows how popular serve.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If serve.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to serve.com and pageviews on serve.com over the past 3 months.
Serve.com Hosting Information
ASN ID: 19551
ASN Title: INCAPSULA - Incapsula Inc, USLast Update: 07/16/2024
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
ASNumber: 19551
ASName: INCAPSULA
ASHandle: AS19551
RegDate: 2011-01-12
Updated: 2012-02-24
Ref: https://rdap.arin.net/registry/autnum/19551
OrgName: Incapsula Inc
OrgId: INCAP-5
Address: 3400 Bridge Parkway, Suite 200
City: Redwood Shores
StateProv: CA
PostalCode: 94065
Country: US
RegDate: 2010-09-14
Updated: 2018-04-15
Ref: https://rdap.arin.net/registry/entity/INCAP-5
OrgTechHandle: HASID-ARIN
OrgTechName: Hasid, Ortal
OrgTechPhone: +505113315
OrgTechEmail: ortal.hasid@imperva.com
OrgTechRef: https://rdap.arin.net/registry/entity/HASID-ARIN
OrgTechHandle: INCAP3-ARIN
OrgTechName: Incapsula, Imperva
OrgTechPhone: +1-450-405-4945
OrgTechEmail: netops@incapsula.com
OrgTechRef: https://rdap.arin.net/registry/entity/INCAP3-ARIN
OrgTechHandle: KURTZ49-ARIN
OrgTechName: Kurtzer, Olga
OrgTechPhone: +1-650-345-9004
OrgTechEmail: olga.kurtzer@imperva.com
OrgTechRef: https://rdap.arin.net/registry/entity/KURTZ49-ARIN
OrgNOCHandle: INCAP2-ARIN
OrgNOCName: Incapsula Operations
OrgNOCPhone: +1-866-250-7659
OrgNOCEmail: ip@incapsula.com
OrgNOCRef: https://rdap.arin.net/registry/entity/INCAP2-ARIN
OrgAbuseHandle: INCAP1-ARIN
OrgAbuseName: Incapsula AbuseDesk
OrgAbusePhone: +1-866-250-7659
OrgAbuseEmail: abuse@incapsula.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/INCAP1-ARIN
OrgTechHandle: BRONS9-ARIN
OrgTechName: Bronstein, Tomer
OrgTechPhone: +1-866-250-7659
OrgTechEmail: tomer.bronshtein@imperva.com
OrgTechRef: https://rdap.arin.net/registry/entity/BRONS9-ARIN
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
Serve.com Domain Registration and Settings
Domain Name: SERVE.COM
Registry Domain ID: 2647977_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: http://cscdbs.com
Updated Date: 2024-07-23T05:36:09Z
Creation Date: 1995-07-28T04:00:00Z
Registry Expiry Date: 2025-07-27T04:00:00Z
Registrar: CSC Corporate Domains, Inc.
Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: 8887802723
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: NS15.A0.IMPERVASECUREDNS.NET
Name Server: NS32.A1.IMPERVASECUREDNS.NET
Name Server: NS6.A0.IMPERVASECUREDNS.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-09T12:53:53Z
| Host | A Record | TTL |
|---|---|---|
| serve.com | 45.60.13.91 | 60 |
| serve.com | 45.60.19.91 | 60 |
| Host | MX Record | Priority | TTL |
|---|
| Host | NS Record | TTL |
|---|---|---|
| serve.com | ns15.a0.impervasecuredns.net | 86400 |
| serve.com | ns6.a0.impervasecuredns.net | 86400 |
| serve.com | ns32.a1.impervasecuredns.net | 86400 |
| serve.com | ns15.a0.impervasecuredns.net | 86400 |
| Host | TXT Record | TTL |
|---|---|---|
| serve.com | MS=ms12568094 | 300 |
| serve.com | v=spf1 ip4:216.134.221.52 ip4:216.134.221.66 ip4:193.32.35.52 ip4:193.32.35.66 -all | 300 |
| serve.com | google-site-verification=1dEMcnBwrcptk7eynvk07LhqWH3AhgKbA6Oy49nMz-I | 300 |
| serve.com | globalsign-domain-verification=1f05b69107d0e18050e044364b1a6099 | 300 |
| serve.com | DCV for AEXP. Send Email to EGTDomains@aexp.com | 300 |
| serve.com | MS=ms74991969 | 300 |
ns15.a0.impervasecuredns.net
TTL: 3600
Email address: dns.incomm.com
Serial: 633629069
Refresh: 1200
Retry: 180
Expire: 1209600
Minimum: 3600
Serve.com HTML Check
Serve.com Desktop Performance
Last tested: 12/03/2019
| Total Resources | 79 |
| Number of Hosts | 21 |
| Static Resources | 48 |
| JavaScript Resources | 28 |
| CSS Resources | 5 |
Serve.com Mobile Insights
Last tested: 03/06/2018
| Total Resources | 210 |
| Number of Hosts | 67 |
| Static Resources | 89 |
| JavaScript Resources | 58 |
| CSS Resources | 10 |
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